How to survive in a rapidly changing advertising world
Tight budget, fast-moving tooling. Practitioners from Propeller, AItarget, Sociario and Entire VC share what actually moves marketing ROI in 2023.
Date
Wednesday, May 24, 2023
3:30 PM
Venue
Entire VC Hall
Limassol, Cyprus + Online
What is happening to the major advertising networks and platforms?
Where do advertising budgets still deliver ROI — and where to stop spending?
Is the cookie-less era arriving, and how do you adapt your stack?
On stage
Speakers
Programme
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18:30 – 19:00
Welcome coffee and snacks
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19:00 – 20:00
Learn how to boost ROI by 50% with push notifications
Strategy for push notifications, retargeting campaigns and a VPN case study showing the application end-to-end.
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19:00 – 20:00
Marketing diversification with new channels and formats — TikTok and Telegram
Using TikTok and Telegram across different funnel stages and creative formats targeting different audience segments.
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20:00 – 20:15
Short break
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20:15 – 20:45
Google Ads in 2023 — the dawn of AI
AI in advertising: auto-generation of creatives, ChatGPT applications, AdCreative.AI, Midjourney integration — and whether you still need an agency.
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20:45 – 21:15
Unlocking business growth — the power of direct marketing and CRM
Direct marketing and CRM combined for business growth and customer management.
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21:15 – 23:00
Buffet, networking and sparkling wine
With support from
Media partners
Venue
